Heb het nog eens nagezocht, maar er is niet bepaald consensus over. Veel meningen (die grofweg die van jouw danwel die van mij verwoorden), maar geen enkel duidelijk antwoord van de enigen die het kunnen weten; Google zelf dus.
Een paar quotes:
Non content based pages is a page with no contents at all and only
placing the adsense at that page.
Or it could be means a page with a "fake contents" which filling the
pages with keywords only for getting the relevant ads.
i read that you can't place ads on a thank you page or a "please wait
while we redirect you" page. it's actually quite troublesome for
webmaster, I'll have to insert the ads page by page, otherwise i can
just include it in one php function.
Onderstaande lijkt iig een redelijke verklaring voor de eis van Google:
For Google's AdSense magic to work well, there needs to be text. If
the only text in your page is the "title", the targeting will be quite
hard because there's no "context".
For example, if you were Google and you saw the keyword
"money" (alone), you'd have to guess which kind of ads to show, such
as "money for charities", "fortune 500 companies make more money" or
even "money will never make you happy". The lack of keyword "context"
when using a limited set of words (in this case "money") can lead to
poor ad targeting -and- you don't want that (even for your own web
site's sake).
If they could "understand" the images in your web site, you'd probably
already have enough "context" to go around -but- that's not the case
so you're probably better off working your web site to accompany each
image with relevant textual content. The more effort you put into
this, the better your AdSense conversion will be, anyway.
In my experience, working the textual part of your web site is -
always- worth it.
Maar goed, zoals gezegd zijn dit allemaal meningen van "ik zou zeggen dit of dat", en niemand die het echte antwoord weet.